Southwest Airlines Co.

Marketing - Loyalty Products and Partnership Intern - Spring 2018

1 month ago
Requisition ID
Employment Type



We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.


The Southwest Airlines' Loyalty, Products and Partnerships (LP&P) internship span across several different functions within the team. If selected, you will work fulltime as a Team Member within one of the following areas:  


Partnerships and Co-Brand

The Rapid Rewards Partnerships and Co-Brand Teams are responsible for managing the marketing relationships with our Loyalty Partners.  These partnerships are designed to enhance member engagement by providing more ways to earn Rapid Rewards Points beyond taking flights, and as a result, the partnerships generate incremental revenue to Southwest Airlines.  Our Rapid Rewards Partnerships range from partnering with 1-800 Flowers to partnering with Chase and Visa to offer the Rapid Rewards Credit Card.


Loyalty Strategy

The Rapid Rewards Loyalty Team ensures that Rapid Rewards effectively attracts and retains Customers and encourages repeat purchases. The team evaluates the Program’s performance, develops new program benefits, engages Members through communications, improves Members’ experience, monitors the competition, and identifies loyalty best practices in and outside the industry.



The product managers are responsible for managing the portfolio of ancillary products for Southwest Airlines. The portfolio consists of over a dozen products that provide solutions for Customer needs during the travel journey. These products drive ancillary revenue with high profit margins. This allows Southwest Airlines to maintain a low fare position. The team is responsible for revenue, driving marketing campaigns and merchandising optimization, as well as future product development efforts.


Integrated Planning & Delivery

The Integrated Planning & Delivery team is responsible for the development and implementation of the Merchandising Strategy for the LP&P portfolio.  We are responsible for product prioritization and collaborate with the Marketing Strategy and Channel Integration teams to secure for Merchandising for all SWA Products and Partnerships. 


Depending on the position, duties can include but are not limited to:

Loyalty marketing strategy and planning including KPI analysis, campaign ideation, development, and launch, and ongoing maintenance


Business case development of a product enhancement or new product, working with Finance and other teams


Evaluate sales trends and KPIs to develop marketing campaigns and new enhancements.


Industry review of airlines and other travel companies as part of business case development or campaign creation


Research and reporting of competitive frequent flyer programs, partnerships and other industry loyalty efforts.


Work directly with the Rapid Rewards Credit Card acquisition and cardmember engagement Teams to develop quarterly marketing plans, track campaign execution, and conduct performance measurement analysis.


May assist with online reporting & analysis, website optimization, track campaign execution, conduct performance measurement analysis and merchandising development.


Communicate with External and Internal Customers regarding product campaigns by

working directly with Partner Managers on campaign planning and execution, and relationship management with Loyalty Partners.


Attend cross-functional meetings and assist with the preparation of quarterly business reviews with various Loyalty Partners.


Assist with event coordination and planning


Other job duties may include proofing marketing copy, executing cross departmental reviews of marketing collateral, competitive research, promotion fulfillment and special projects.


Work closely with other departments within Southwest Airlines.


Some travel may be required.




High School Diploma, GED or equivalent education required.


Must be at least 18 years of age.


Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986.




Progress towards degree in Marketing, Business, Social Science, Advertising,  Communications or related field.


Minimum junior level.


To be eligible must be currently enrolled as a full-time student (minimum 12 credit hours).


Maintained 3.0 or above cumulative GPA.




Proficient in MS Office Suite (Must have Excel, PowerPoint experience).


Some Marketing experiences a plus.


Previous part-time work experience or previous internship preferred.


Membership in an organization or club related to Marketing/Business is preferred.


Experience managing projects from conception to completion is preferred.


Coursework in product marketing, strategy, or entrepreneurship is preferred.


Must be able to maintain confidential information.


Must be willing to contribute during brainstorming sessions, and actively participate from concept to execution. 




Must have passion for the loyalty program and partnerships.


Strong written and verbal communication skills.


Ability to work independently and the willingness to function as a part of a team.


Ability to coordinate multiple tasks and complete assignments with tight deadlines.


Ability to work in a fast paced environment and be a self-starter.


Must be detailed oriented.






Unofficial transcript.


“Why Southwest Airlines” essay (Length determined by author.)


Letters of Recommendation.



Full-time 40 hours per week.



$15.00 per hour + flight privileges


This position is located in Dallas, Texas at the Southwest Airlines Headquarters building.


All students must apply online at



Southwest Airlines is an Equal Opportunity Employer.

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