Southwest Airlines Co.

Experiential Marketing & Sponsorships Intern - Spring 2018

1 month ago
Requisition ID
2017-19860
HDQ
Category
Corporate
US-TX-Dallas
Employment Type
Intern
Department
30-Marketing

Overview

 

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Responsibilities

The Experiential Marketing and Sponsorships Intern will work on the Experiential Marketing and Sponsorships Team in our Marketing Department. The Experiential Marketing and Sponsorships Team objective is to create demand for the brand by engaging current and potential Customers through the development of and participation in locally relevant promotions, events, and sponsorships. The Team works with Partners within defined target markets and also prominent national marketing Partnerships.

 

The Intern will be exposed to numerous marketing activities in the Marketing Department including working with Agency Team on concept ideation and promotion campaign development, program development and execution, Partnership management, and event sponsorships and sports sponsorships.

DUTIES AND RESPONSIBILITIES:

The Intern will assist in various projects including, but not limited to:

 

Promotion/sweepstakes development and fulfillment.

 

Drafting letters of agreement.

 

Supporting activation execution.

 

Sourcing branded premiums.

 

Routing creative and legal documents for approvals.

 

Market and competitive research.

 

Contributing to the strategy of current promotional activities.

 

Responding to Partnership/sponsorship inquiries.

 

Attend meetings and work collaboratively with cross-functional Teams across the organization in order to achieve project objectives.

 

Some travel as needed.

Qualifications

BASIC QUALIFICATIONS:

 

High School Diploma, GED or equivalent education required.

 

Must be at least 18 years of age.

 

Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986.

 

EDUCATION:

 

Progress towards degree with major or minor in Marketing, Business, Communications, Hospitality/Event Management, or related degree.

 

Minimum junior level.

 

To be eligible must be currently enrolled as a fulltime student (minimum 12 credit hours).

 

Maintained 3.0 or above cumulative GPA.

 

EXPERIENCE:

 

Proficient in Microsoft Office Applications including: Word, Excel, and PowerPoint.

 

Experience with sweepstakes, promotions, or Brand Ambassador preferred.

 

Involvement in formulating a strategy for events or promotions preferred.

 

Experience managing a project from concept to completion preferred.

 

SKILLS/ABILITIES/KNOWLEDGE/WORK STYLE:

 

Good written and verbal communication skills.

 

Ability to work independently and the willingness to function as a part of a Team.

 

Ability to coordinate multiple tasks and complete assignments with tight deadlines.

 

PLEASE BE PREPARED TO PROVIDE THE FOLLOWING INFORMATION (IF REQUESTED):

 

Resume.

 

Unofficial transcript.

 

“Why Southwest Airlines” essay (Length determined by author).

 

Letters of Recommendation.

 

TIME COMMITMENT:

 

Full time/40 hours per week.

 

PAY:

 

$15.00 hourly + flight privileges

 

This position is located in Dallas, Texas at the Southwest Airlines Headquarters building.

 

All students must apply online at www.southwest.com/careers

 

Southwest Airlines is an Equal Opportunity Employer.

 

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